About Us
A subsidiary of Aprove Ventures Group, Aprove Asia Advisory Ltd delivers expert financial and business advisory services in Singapore. We are committed to becoming the local partner of choice, guided by the principles of innovation, excellence, and integrity.
At Aprove Asia, we focus on building lasting relationships with our clients, creating sustainable value through our value-generating services. We simplify the financial journey by offering one-stop solutions that expedite resolution timeframes, enabling our clients to make faster, better-informed decisions.
Driven by a culture of excellence, we invest in quality talent and strategic partnerships to consistently deliver exceptional outcomes. Our innovative and responsive solutions are designed to not only meet but exceed client expectations.
Our Vision
Aspire to be a centre of excellence and a pioneer in the industry.
Aprove Asia Advisory is to be recognized by our clients as their partner of choice as the largest one stop financial business advisory services. We aspire to be a centre of excellence, pioneering and applying the best practices in the industry.
Our Mission
We build lasting relationship with our clients to create sustainable value in their business through our value-generating services.
We simplify the process for our clients to provide one stop financial solutions by expediting resolution time frame.
We strive to foster a culture of excellence through our quality talent and strategic partnerships.
We strive to provide innovative and responsive solutions that exceed the expectations of our clients.
Our Journey - Milestone
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Our Management Team
Dr. Edmund Lee
Managing Director
Dr. Edmund Lee is a distinguished entrepreneur and financial expert who has been at the helm of Aprove Ventures Sdn Bhd since 2021. Under his visionary leadership, the company has grown from its foundations to a thriving powerhouse in the financial services and corporate advisory sector. His strategic direction enabled Aprove Ventures to secure a major loan approval for Large Scale Solar (LSS4) in 2022, valued at over RM 160 million, as reported by The Edge Weekly. Additionally, his influence has extended across industries such as agriculture, renewable energy, manufacturing, marine construction, and trading, facilitating loan approvals exceeding RM 610 million annually from over 95% of Malaysia’s local banking institutions.
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With over 15 years of experience spanning the SME, commercial, and corporate finance sectors, Dr. Edmund has successfully assisted more than 1,500 clients across Malaysia, China, Indonesia, India, Singapore, Hong Kong, and the UAE. His expertise in lending credit, fundraising, risk management, banking, investing, sales, strategic planning, and business development has been instrumental in driving corporate success.
Academically, Dr. Edmund holds a Bachelor of Finance from the University of Hertfordshire and a Doctorate in Business Administration (DBA) from Wilmington Metropolitan University. He also holds esteemed directorial positions in prominent financial firms, including Swift Capital Group Sdn Bhd, Quicklend Capital Sdn Bhd, and Aprove Asia Advisory Pte Ltd (Singapore). His deep understanding of start-ups, SMEs, and large-scale enterprises has positioned him as a key strategist in enhancing financial growth and sustainability.
Before embarking on his entrepreneurial journey, Dr. Edmund dedicated over a decade to the corporate banking sector, gaining valuable experience as a commercial and corporate banker. However, his passion for business and investment led him to take a leap of faith during the COVID-19 era, stepping out of the banking industry to build his own company. His determination, coupled with the support of trusted business partners, elite staff, and a loyal clientele, paved the way for Aprove Ventures’ remarkable growth in its very first year.
Dr. Edmund’s philosophy is rooted in action and perseverance, believing that success begins when one stops waiting and starts striving towards their goals. His contributions and thought leadership have been widely recognized, earning him accolades such as the 2024 Million Dollar Round Table (MDRT by FYC) and a feature in CITYPlus x The Sun for discussing financial strategies for SMEs. He is also honored in the Britishpedia Media’s “Successful People in Malaysia and Singapore” (7th Edition).
A visionary leader with an unwavering commitment to innovation and financial excellence, Dr. Edmund Lee continues to drive Aprove Ventures Group of companies and the financial industry towards greater heights of success.
Dr. Sttanny Phong
Director
Dr. Sttanny Phong is a distinguished entrepreneur and financial expert who has been a key figure at Aprove Asia Advisory since 2024. With over a decade of experience in the banking sector, she has built a solid foundation in personal and SME banking, working with both local and international financial institutions in Malaysia and Singapore. Her expertise in SME lending credit, risk management, financial planning, estate planning, and strategic business development has been instrumental in driving the success of Aprove Asia Advisory.
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Beyond her financial acumen, Dr. Sttanny has been actively involved in the real estate industry for over seven years, making significant strides as a licensed financial planner and real estate investor. Her passion for entrepreneurship extends further as she has been running her own wellness and beauty business since 2016, demonstrating her versatility and leadership in multiple industries.
Dr. Sttanny’s outstanding contributions have not gone unnoticed. She has been featured on CITYPlus FM, discussing topics related to Slim Paris and health slimming, and was highlighted in the prestigious “ShangHai Elite Entrepreneur Talk of Fame” in its 11th episode in September 2023. Additionally, she holds a Certificate of Attendance from “The 3rd ASEAN Rehabilitation of Confinement (AROC) Conference” at the University of Malaya, where she was appointed as a promoter of the event.
Her dedication and success in the real estate and financial planning sectors have earned her multiple awards, further solidifying her reputation as a leader in her field. She is also honored in Britishpedia Media’s Successful People in Malaysia and Singapore (7th Edition), showcasing her exceptional achievements.
With her vast experience in finance, real estate, and entrepreneurship, Dr. Sttanny Phong continues to add tremendous value to SMEs, assisting them with business planning and funding solutions. Her strategic insights and business acumen make her a formidable force in the industry, driving growth and success for businesses across various sectors.
Chooi May, Wong
Business Development Director
Ms. Wong serves as the Business Development Director at Aprove Asia Advisory Pte Ltd, bringing extensive expertise and a strong passion for driving growth in the SME business loan advisory sector. A graduate in Media Studies from the University of Malaya (2001), Ms. Wong has over 5 years of experience in the investment banking industry, where she developed a deep understanding of financial operations and securities—equipping her with valuable insights into the complexities of the financial landscape.
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In 2022, Ms. Wong joined Aprove Venture Sdn Bhd in a Sales Support role, quickly becoming an invaluable asset to the sales team by providing critical support and fostering collaboration with the operations team. Her strategic vision and dedication led to a remarkable career advancement, culminating in the opportunity to spearhead the establishment of a new office branch in Singapore.
With a career spanning more than 20 years, Ms. Wong has built a diverse expertise across multiple industries, including investment banking, office furniture manufacturing, telecommunications, and IT. Her early experience in customer service and marketing laid a strong foundation in client relations and customer satisfaction. This broad background has enhanced her understanding of the unique challenges businesses face in different sectors, enabling her to effectively address client needs and refine her approach to business development and advisory services.
In her current role, Ms. Wong is instrumental in expanding the company’s presence and market share in the Southern Region, while continuously driving growth by identifying and pursuing new business development opportunities in strategic territories.
Her commitment to understanding client needs and building strong relationships makes Ms. Wong a key driver in helping SMEs navigate the complexities of securing business loans. Under her leadership, Aprove Asia continues to strengthen its position in the market, delivering tailored financial solutions to businesses across both new and established markets.
Why Choose Us
Easy Financial Assessment
Complete a simple form and submit supporting documents. Our team will handle the review process for you.
Quick & Efficient
Say goodbye to long waits for lender responses—get quick feedback from us.
Fuel Your Growth
Make informed business decisions anytime, anywhere with the right funding options.
Personalized Support
Our consultants guide you through the lending process, ensuring you receive the best funding options with certainty and speed.